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Why Pay more for More Cigarettes?
Cigarettes
have existed in the history of mankind since the historical days.
The first
Cigarettes
that rolls up with tobacco happened when Christopher Columbus'
people met the red Indians on Cuba in 1942.
The word tobacco originated from Indians' words: tobago and tobacca.
Tobacco is related to garden vegetables, flowers, weeds, and poisonous herbs
such as potatoes, tomatoes, eggplant, petunias, jimson wood, ground cherries,
and nightshade.
Originally, Native Americans in the eastern United States grew Nicotiana
rustica, which was the first form of tobacco introduced in England and
Portugal.
N. Tabacam, first introduced to the Spanish, was obtained from Mexico and South
America.
It has been the preferred tobacco since settlers in Jamestown, Virginia, began
growing it,
Why Do We Smoke? from The Psychology of Everyday Living by
Ernest Dichter 1947
Cheap Smoke
None of the much flaunted appeals of
Cigarettes
advertisers, such as superior taste and mildness, induces us to
become smokers or to choose one brand in preference to another. Despite the
emphasis put on such qualities by advertisers, they are minor considerations.
This is one of the first facts we discovered when we asked several hundred
people, from all walks of life, why they liked to smoke
Cigarettes
. Smoking is as much a psychological pleasure as it is a
physiological satisfaction. As one of our respondents explained: "It is not the
taste that counts. It's that sense of satisfaction you get from a
Cigarettes
that you can't get from anything else."
Smoking is Fun
What is the nature of this psychological pleasure? It can be traced to the
universal desire for self-expression. None of us ever completely outgrows his
childhood. We are constantly hunting for the carefree enjoyment we knew as
children. As we grew older, we had to subordinate our pleasures to work and to
the necessity for unceasing effort. Smoking, for many of us, then, became a
substitute for our early habit of following the whims of the moment; it becomes
a legitimate excuse for interrupting work and snatching a moment of pleasure.
"You sometimes get tired of working intensely," said an accountant whom we
interviewed, "and if you sit back for the length of a
Cigarettes
, you feel much fresher afterwards. It's a peculiar thing, but I
wouldn't think of just sitting back without a
Cigarettes
. I guess a
Cigarettes
somehow gives me a good excuse."
"I Blow My Troubles Away"
In times of high tension,
Cigarettes
provide relief, as indicated by the following typical comments of
one of our respondents: "When I have a problem, and it comes back and back,
warningly saying, 'Well, what are you going to do about this?' a
Cigarettes
almost acts like a consolation. Somehow it relieves the pressure
on my chest. The feeling of relief is almost like what you feel in your chest
after you have cried because something has hurt you very much. Relaxing is not
the right kind of word for that feeling. It is like having been in a stuffy
room for a long time and at last getting out for a deep breath of air." That
man's explanation comes very close to stating the scientific reason why smoking
brings relief. Worry, anxiety, depress us not only psychologically but also
physiologically. When a person feels depressed, the rhythm of his breathing
becomes upset. A short and shallow breath creates a heavy feeling in the chest.
Smoking may relieve mental depression by forcing a rhythmic expansion of the
breast and thus restoring the normal pace of breathing. The "weight on the
chest" is removed. This connection between smoking and respiration accounts for
the common expression, "Smoking helps us to let off steam." When we are
enraged, we breathe heavily. Smoking makes us breath more steadily, and thus
calms us down. Cigarettes Taste
Has to Be Acquired Most people like the smell of tobacco but dislike the taste
of a
Cigarettes
. Frequently we were reminded that "a
Cigarettes
never tastes as good as it smells. One usually very much dislikes
his first
Cigarettes
. Taste for
Cigarettes
must be acquired slowly. And whenever a smoker tries out a new
brand, with a lightly different taste, he finds that he has to repeat this
process of becoming accustomed to the taste. Often smokers who say they do not
like the taste of certain brands really mean that they are not accustomed to
it. Few advertisers of
Cigarettes
realize that it takes time for a smoker to change his taste
habits. No matter how pleasant the taste qualities of a brand may seem to be,
at first the unaccustomed taste will be disliked. One of our respondents made
the following interesting comment on this point: "I went to Bulgaria once and
was forced to smoke Bulgarian
Cigarettes
. I tried one brand after another till I had gone through five
brands. Finally, the sixth brand seemed to be perfect. I discovered much later
that any of the other brands might have become my preferred brand if only I had
tried it in the sixth place. It just took me that long to learn to appreciate
Bulgarian tobacco." How Many a Day? Despite all the millions spent on comparing
the potentially harmful effects of different brands of
Cigarettes
, our respondents seemed very little concerned about this matter.
But all of them, even those who do not smoke excessively, worry abbout the
quantities they smoke. Scientific and medical studies on the physiological
effects of smoking provide a confused picture: Some conclude that smoking is
harmful; others deny it. This same confusion prevails among smokers themselves.
Nevertheless, all of them worry about smoking too many
Cigarettes
, as shown by the fact that nearly everyone has tried, at one time
or another, to "cut down on" smoking. "I'll tell you something I do," one
smoker confided. "I give up smoking
Cigarettes
every year for one month, and I say to myself that I'll prove to
myself I can still do without them." Periodic abstemiousness of this kind
indicates an underlying feeling of guilt. Such individuals really think that
constant smoking is not only harmful, but also a bit immoral. Efforts to reduce
the amount of smoking signify a willingness to sacrifice pleasure in order to
assuage their feeling of guilt. The mind has a powerful influence on the body,
and may produce symptoms of physical illness. Guilt feelings may cause harmful
physical effects not at all caused by the
Cigarettes
used, which may be extremely mild. Such guilt feelings alone may
be the real cause of the injurious consequences. The First
Cigarettes Much of this guilt feeling can be traed directly to one's
first
Cigarettes
, which the older generation remember as a forbidden and sinful
thing. Their fathers considered the habit an educational problem, whereas many
parents nowadays have adopted a "modern" attitude toward smoking. Here is what
one such father said: "I told my son I thought he was a little young... He is
seventeen. It might not do him any harm to wait another year or two. Then I
remembered my own first
Cigarettes
and what awful stuff I had to smoke in secret. In a way, my son is
lucky to be able to start with a good
Cigarettes
without running the danger of ruining his health. I gave him a
pack of the brand I smoke." Most of us remember vividly the first
Cigarettes
we smoked. "I certainly remember my first
Cigarettes
," said one of our respondents. "We were a bunch of boys on our way
to a football game. I had trouble lighting my
Cigarettes
, and at that moment a man passed by and yelled at me: 'Throw that
Cigarettes
away, you rascal!' I was so shocked and frightened that I obeyed
his command without hesitation. But only a few minutes later, I lighted another
one just to demonstrate to myself that I was not afraid. "No, Thanks, I'll
Smoke My Own" This is the reply of most smokers when they are offered a brand
different from their own. Brand loyalty among smokers is strong and persistent.
Individuals smoke one brand consistently, so that they become identified with
it. A guest who discovers that his host smokes the same brand considers this a
personal flattery. If a young lady changes to the brand of an admirer, he
understands that he has surely made an impression. Here is the experience of
one young man, and his interpretation of it: "I was very fond of a girl. She
was giving a farewell party before leaving the country. I didn't have any idea
how I stood in her affection. The only clue was that at her party she had my
brand of
Cigarettes
. I always felt that that was in deference to me." "My brand" has a
special significance, as if it were a part of the smoker's credo and
personality. A Package of Pleasure A new pack of
Cigarettes
gives one a pleasant feeling. A full, firm pack in the hand
signifies that one is provided for, and gives satisfaction, whereas an almost
empty pack creates a feeling of want and gives a decidely unpleasant
impression. The empty pack gives us a feeling of real frustration and
deprivation. During the seventeenth century, religious leaders and statesmen in
many countries condemned the use of tobacco. Smokers were excommunicated by the
Church and some of them were actually condemned to death and executed. But the
habit of smoking spread rapidly all over the world. The psychological pleasures
derived proved much more powerful than religous, moral, and legal persuasions.
As in the case of the prohibition experiment in the United States, repressive
measures seem to have aroused a spirit of popular rebellion and helped to
increase the use of tobacco. If we consider all the pleasure and advatnages
provided, in a most democratic and international fashion, by this little white
paper roll, we shall understand why it is difficult to destroy its power by
means of warnings, threats, or preachings. This pleasure miracle has so much to
offer that we can safely predict the
cigarette is here to stay. Our psychological analysis is not
intended as a eulogy of the habit of smoking, but rather as an objective report
on why people smoke
Cigarettes
. Perhaps this will seem more convincing if we reveal a personal
secret: We ourselves do not smoke at all. We may be missing a great deal.
CIGARETTES
NEWS
Marlboro
Do you know that
Marlboro is the most popular
cigarette brand, created by Philip
Morris.
Marlboro brand became famous mostly
through their billboard and TV
advertisements of the
Marlboro Man. Nowadays,
Marlboro is known as the best
selling ciga
more>>01/20/06
Camel
Camel is a popular sigarets brand
which was introduced by R.J. Reynolds
Tobacco (RJR) in 1913. Camel
cigarettes contain a blend of
Turkish and American tobacco. Camel
cigarettes were blended in a way
that made them easier to smoke, in
comparison to ot
more>>01/19/06
NC: Waffle House Bans
Smoking in Tobacco Town NC: Waffle House
Bans Smoking in Tobacco Town NC: Waffle
House Bans Smoking in Tobacco Town
Some Waffle House restaurants in
Winston-Salem, N.C., have banned
customers and employees from smoking, a
controversial move in a region that is
home to the nation's biggest
Cheap Cigarettes companies.
more>>01/31/06
Ontario to boost
tobacco taxes by $1.25 a carton as of
midnight
TORONTO (CP) - It's about to get even
more expensive to be a smoker in
Ontario.
more>>
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